Our Purpose

To produce natural and organic products that help people alleviate sore, irritating, and problematic skin issues We believe every person struggling with skin issues should have access to natural skincare products that work, promotes healthy skin, and protect the skins natural defense system bringing the skin back to life and enjoying visible results

We try to get as close as possible to 100% natural, and organic without sacrificing effectiveness or results.  We believe nature has the answer over synthetic alternatives. The skin is the largest organ of the body.  We don’t feed our bodies with synthetic materials, so why would we feed it to our skin!  We think your skin deserves better The search for naturalness and effectiveness involves constant improvement of our formulas based on new research and development


We source all our ingredients carefully only choosing the best version of them and with a background of sustainability and sourced ethically

We believe every single person struggling with their skin should have access to first-class, natural skincare and expert information that truly makes a difference

We are using as little plastic as possible and most of our products are available in glass bottles and cardboard.  Recycled plastics or biodegradable materials. Even our packaging and bubble wrap are biodegradable

We focus on principles of eco-sustainability.

We do a lot of research and development into all our skincare ingredients,  and carefully select our chosen ingredients that have been responsibly sourced and based on green chemistry, and avoid chemical ingredients that are not only harmful to our skin and bodies but also to the environment.

It Is hugely important to us to protect our animal friends, and our amazing free-roaming donkeys, that produce our milk, Protecting and take care of the animal’s wellbeing especially the foals, is paramount and they never leave their mother’s side. Only a small amount of milk is taken from the mother daily while carefully balancing the foal’s diet with vegetable flora.


Join the Smart Ass Family

We want to create a community that offers expert advice, compassionate support, and free advice for anyone struggling with their skin.

Whether you’re a customer Smartass Brand Ambassador, a reader of our blog, or simply follow us on social media, you part of our family

Subscribe to our newsletter and well keep up to date with our latest products and you will get 10% OFF your first order.