Our philosophy

When formulating our products, our key consideration is to ensure that only the best quality naturaland organic ingredients are used.

We spend a lot of time researching ingredients before trialling them to test their suitability. We then source the best possible version of each ingredient that we can find. By ensuring we use only the highest quality ingredients, this in turn ensures that the products have the most benefit for your skin.

ORGANIC where possible

If there is an organic version of an ingredient available where the quality meets our strict requirements, then we will use it.

To save money, many skincare products are made of a cheap base from filler ingredients, with tiny percentages of active ingredients.

Smart Ass Beauty don’t use cheap filler ingredients,

we add quality ingredients into the product at each stage of production. High quantities of active ingredients ensure that our products perform brilliantly and have real benefits for the skin.

Water-free formulations

Some lotions, creams and toners can contain up to 80-90% water. This means that, not only are you paying a lot for plain old water, but we think this is also a missed opportunity to deliver valuable nutrients to the skin which are in turn beneficial to the skin, adding to the overall performance of our products.

When formulating our products, our key consideration is to ensure that only the best quality naturaland organic ingredients are used.

We spend a lot of time researching ingredients before trialling them to test their suitability. We then source the best possible version of each ingredient that we can find. By ensuring we use only the highest quality ingredients, this in turn ensures that the products have the most benefit for your skin.

To save money, many skincare products are made of a cheap base from filler ingredients, with tiny percentages of active ingredients.

Smart Ass Beauty don’t use cheap filler ingredients,

we add quality ingredients into the product at each stage of production. High quantities of active ingredients ensure that our products perform brilliantly and have real benefits for the skin.

ORGANIC where possible

If there is an organic version of an ingredient available where the quality meets our strict requirements, then we will use it.

Water-free formulations

Some lotions, creams and toners can contain up to 80-90% water. This means that, not only are you paying a lot for plain old water, but we think this is also a missed opportunity to deliver valuable nutrients to the skin which are in turn beneficial to the skin, adding to the overall performance of our products.