Smart Ass Beauty in the media
Pure Beauty Magazine
Back cover brand feature – Best New Natural and Organic Brand 2021
Skin in the Game
The Guardian Luxury, June 2021
Natural Health Magazine
Natural Health Magazine
Winter Saviors featuring our daily SOS Repair Cream
Womans Health Magazine
Bring your skin back to life and enjoy visible results
New Year Fresh Start - Health Fitness and Beauty Resolutions
The Guardian, January 2022
Business Woman Scotland Awards
Business Woman Scotland Awards
Shortlisted for best new Start-up business in 2021
The Sun
FACE IT I’m a beautician – you will never look the same after fillers & getting them dissolved WON’T get your old face back
Shield Your Skin
Natural Health Magazine, January 2022
Featured Article on our SOS Daily Repair Moisturiser
SmartAss Beauty is Scotland’s hottest skincare range. The sustainable and organic beauty brand is on a mission to create safe, all-natural and hypoallergenic skincare products that calm, treat and heal the skin naturally, normalising, rebalancing and bringing it back to life, and despite being less than a year old, is wowing beauty editors globally.
SmartAss Beauty is Scotland’s hottest skincare range. The sustainable and organic beauty brand is on a mission to create safe, all-natural and hypoallergenic skincare products that calm, treat and heal the skin naturally, normalising, rebalancing and bringing it back to life, and despite being less than a year old, is wowing beauty editors globally.
The Scotsman, November 2021
October 2021
Smart Ass kicks ass at the Pure Beauty awards, scooping top award!
Smart Ass Beauty, the Scottish sustainable and organic beauty brand was announced as the winner of the “Best New Natural and Organic Brand” at the prestigious Pure Beauty awards in London last night. Since its creation in 2001, the Pure Beauty Awards has grown to become one of the most recognised events in beauty.
Last night’s event was hosted by RuPaul’s Drag Race UK icon and drag queen superstar Cheryl Hole and the sold-out event at 8 Northumberland Avenue, London was a joyous occasion to mark the 20th anniversary of the Pure Beauty Awards and celebrate the best in beauty.
In front of guests that included beauty editors and illustrious names from the beauty industry, such as the Co-Founder and CEO of the British Beauty Council, Millie Kendall MBE, Smart Ass Beauty beat the likes of RHUG Estate WILD BEAUTY and awaken ORGANICS to win gold in the highly-competitive category.
On winning the coveted award, Smart Ass Beauty’s Founder, Joyce Carslaw said “I am completely stunned but delighted to have won. To have my brand recognised and endorsed by industry experts with this award is a dream come true. It has confirmed my belief that Smart Ass offers something worthwhile to the saturated beauty market and I can’t wait to see what is in store for the brand in 2022!”
Louise trailed the products for 30 days and in that time she reported that she really started to see a difference to her skin. “The serum in particular instantly makes the skin feel tight and toned. Great if you are 40+ and notice your skin starting to age and lack bounce”.
When it comes to donkey milk the benefits are vast.
Louise trailed the products for 30 days and in that time she reported that she really started to see a difference to her skin. “The serum in particular instantly makes the skin feel tight and toned. Great if you are 40+ and notice your skin starting to age and lack bounce”.
When it comes to donkey milk the benefits are vast.
Lash Inc International (p44), November 2020
Treat Yourself
Shopping feature within the Sunday Post on Scottish brands to support with your next self-care purchase.
Scots mum launches 'Smart Ass' anti-ageing beauty range made from donkey milk to give botox effect.
Scots mum launches 'Smart Ass' anti-ageing beauty range made from donkey milk to give botox effect.
Daily Record 17th September 2020
Featured in the metro.co.uk magazine article 'The Fit List - New Faves For Fitness'.
Featured in the metro.co.uk magazine article 'The Fit List - New Faves For Fitness'.
September 2020
Smart Ass Beauty – meet the beauty salon owner who created skincare line made from donkey's milk
Glasgow Live
As featured in the Spring Edition of Hood Magazine article "Spring Clean"
Spring 2021